News
West Cary Group Taps Martin Agency Veteran Andy Azula as Executive Creative Director
Andy joins us to strengthen our creative offering and pursue larger national brand campaigns
West Cary Group is thrilled to share that we’ve named acclaimed veteran Andy Azula as Executive Creative Director. The move adds one of the advertising and marketing industry's most accomplished leaders to our executive team as we expand our integrated offerings.
Andy brings fresh momentum and over two decades of experience to our firm. His career includes creative leadership roles at The Martin Agency, McCann, and Great Minds, where he guided marketing efforts for international and national brands including Microsoft, UPS, Walmart, and Pizza Hut.
“When I think about the trajectory of our creative product, Andy's depth of experience and innovative vision align perfectly with where we're headed," said Debra. "His breakthrough work, commitment to creative excellence, and ability to see what's next will help us raise the bar and accelerate WCG's next chapter.“
— Debra Fitzgerald, Chief Creative Officer for WCG
Among his many notable accomplishments, Andy helped build m:united, an agency established to serve Microsoft's global business, and helped craft UPS's iconic "What Can Brown Do For You?" campaign, widely hailed for transforming an intricate business offering into a compelling brand story. He also served as the on-camera spokesperson for the campaign's TV commercials.
Nearly 20 years in and 120 team members strong, we’ve built our business around solving complex marketing challenges and connecting creative work with measurable outcomes. Andy's arrival advances that model, adding creative experience and leadership to help us compete for high-profile brand assignments and expand the work we deliver for existing clients.
Azula will work closely with our Chief Creative Officer Debra Fitzgerald and our creative team to elevate work across our client portfolio and bring creative thinking earlier into the development of brand and business solutions.
“What excites me is that we suddenly have tools that let us make things our brains could imagine but we could never afford to make before," said Andy. "It's a new puzzle, and none of us really knows how many pieces are in the box yet. But the problem we're solving is still the same. We need to reach people with our stories. We need to build brands people love.“
— Andy Azula, Executive Creative Director at WCG
Azula's appointment follows several months of collaboration with us, giving him a firsthand view of our people, client relationships, and ambitions.
“I wasn't really looking to go back to agency life full time, but the more time I spent with WCG, the more I saw the opportunity," said Andy. "They've already proven they can solve difficult problems for major brands. What excited me was the chance to build on that foundation with bigger, bolder creative work that gets noticed on a national scale, moves people and helps our clients grow. I realized I didn't just want to advise from the outside. I wanted to help make it happen.”
We’re seeing growing client demand for solutions that connect brand strategy, performance marketing, customer experience, and technology. With an established strength in financial services, our agency is bringing that expertise to opportunities across other sectors while investing in AI to give teams more room to explore ideas and pursue creative possibilities that previously would have been too costly or time-consuming to produce.
“Often, our industry treats creativity and accountability as competing ideas. The strongest agencies deliver both. We're building a technologically sophisticated, analytically driven agency with the creative firepower to compete with anyone. Andy understands how to connect strategic rigor and measurable outcomes with work that makes people feel something. His experience strengthens our ability to pursue larger national campaigns and bring more ambitious ideas to our existing clients.”
— Moses Foster, President and CEO of WCG
