About Us
Built to simplify complexity.
Performance and creativity are strongest when they operate as one. Insight powers the idea. Discipline elevates the craft. Results follow.
Who We Are
Made differently.
West Cary Group operates at the intersection of data, technology, and creativity, where the hardest marketing problems live. We help organizations make better decisions by understanding what actually drives behavior. By aligning strategy, creative, and media from the start, we replace uncertainty with forward motion and momentum.
We are an integrated marketing and communications agency made up of strategists, engineers, analysts, designers, and writers working as one team. Serving Fortune 500s, mid‑market leaders, and ambitious partners who expect rigor, relevance, and results at the highest level.
Leadership
Accountability starts here.
Our leadership team brings decades of experience from organizations like Capital One, The Martin Agency, West Elm, and the U.S. Navy, spanning financial services, government, infrastructure, media, and technology.
What we share isn’t a résumé. It’s a point of view. A bias toward preparation. A refusal to settle and a standard of excellence we hold ourselves, and our work, to every day.
How We Work
Clarity before action.
Before a brief is written, a campaign launched, or a dollar spent, we do the work that most teams rush past— learning.
We interrogate the problem. We test assumptions, including our clients’. We define what success means before we decide how to pursue it.
Our model is intentional and integrated. Practiced enough to be precise. Capable enough to scale. Strategy, creative, technology, and media operate as one team, eliminating handoffs, removing friction, and ensuring clarity carries through from insight to execution to outcome.
What We Believe
Solve the right problem.
Most marketing fails for one reason; teams rush to solutions before they understand the problem. Brands that win don’t just speak louder, they speak with purpose, credibility, and a clear point of view.
At West Cary Group, clarity is not a byproduct; it’s the work. We dig until we understand what is driving behavior, what the data is telling us and where perception and reality disagree. Only then do we design systems, stories, and experiences that hold up under pressure.
Because when the problem is clear, execution gets sharper, creative gets braver, and results compound.
Ready to make your impact?
West Cary Group is stronger together. A dynamic mix of people, perspectives, and capabilities working in harmony to deliver outcomes individual brilliance alone can’t reach. If you value clarity and craftsmanship, you’ll feel at home here.
Moses Foster
Founder & CEO
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Carolyn McCarty
Chief Client Officer
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Dan Baker
Chief Analytics Officer
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Debra Fitzgerald
MVP, Executive Creative Director
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Lisa Moran
Chief Financial & Operating Officer
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Mike Benjamin
VP, Experience Design & Engineering
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Jennie Mummert
VP, Account Management
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Kristen Haff
VP, Creative
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.
Andres Reyes
VP, Account Management
In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative.
Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.