How a WCG Executive Is Leading the Charge in AI 

Generative artificial intelligence (gen AI) has been the buzzword of the past few years, and its growing capabilities are only outpacing the speculation surrounding it. As an AI model that uses machine learning to analyze data sets and generate content from them, gen AI holds promise — and disruption — for virtually all industries, especially those in creative spaces. 
 
While a 2023 report by McKinsey & Company claims that gen AI could boost marketing productivity by $463 billion annually, adopting it in agencies means answering some of the most challenging questions. Can authenticity and AI work hand in hand? What room is there left for a human touch in customer experiences? 
 
At West Cary Group, we knew just who to ask — our VP of Experience Design, Mike Benjamin. He’s an award-winning UX designer, patent-holding inventor, and creator of a top-featured app on ChatGPT with over 475,000 uses (Market Research and Competitive Analysis GPT). In his day-to-day work, Mike often finds himself in a place where technology and human experience collide, most recently in his work with AI.